Russian Express Website Concept and Design

Everything a Travel Agent May Need

Founded in 1996, Russian Express holding is today one of the major Russian tour operators with over 7,600 of travel agencies among its clientele. This website developed in our Studio allows them to effectively communicate both with the company itself and their ultimate consumers.

The website’s concept implies appealing to various group types, offering suitable operation algorithm for each of them. This website is a full-fledged working tool, providing exhaustive information and a full range of options to select and order tours in over 55 countries all over the world.

Countries in Color

The color scheme of the website’s home page changes every time you visit it, enlivening the process of communication with users. At the same time, the background serves as an active banner demonstrating the company’s possibilities for certain destinations.

Information Field

To provide users with fast and effective service, the data array on the destinations, tours and the company’s offers is broken down to logical blocks. You can move to tour selection and ordering right from the info section — a greater part of the information is given in active links.

Each section has multimedia features with maps, weather forecasts, photo galleries of certain countries, so that there’s no need to search for this information on different websites.

The functional navigation element allows users to move swiftly between information blocks.

Thanks to a series of icons, visual interaction with clients becomes more effective; and when used regularly it allows the tour operator to save a great deal of time.

All Information at Hand

The website has two usage modes — evaluation and operation, the latter developed for authorized holding agencies. To make the agent’s work most comfortable and efficient, the operation mode is provided with institutive and easily configured interface.

Easy to Customize

Customizable personal account page is designed to be both an individual area of each travel agent and a full-featured tool for business optimization. It allows to use all the website features: show priority and hide infrequently used destinations, browse RSS feeds, see your commissions and current agency rating.

Customizing personal accounts according to the characteristics of their organization allows agents to address a bunch of working tasks: select and prepare tours in less time, use geo targeting, providing clients only with relevant information, interact actively with the tour operator, using feedback and support service, as well as take advantage of all the marketing opportunities the website has to offer.