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Contacts
 

Web site for Alexandria housing community

28 october 2010

 http://alexandria-dom.com/

A House beside the Sea

Alexandria is a comfortable custom designed residential compound, situated in the Crimea, near Yalta, on the territory of the former Golitsyn estate. The apartments offer magnificent view over the Black Sea, Ai Petri mountains and Old Yalta.

One Day in Alexandria

The target group consists of the people, who already have their own house and want to buy a second one — for family get-aways to the seaside. The website focuses on that part of the target group, who are now far away from the object of purchase, and offers to spend a day full of events in the Crimea in just a little more than 2 minutes time. The interactive timeline with events marks starts automatically when visiting the website.

Event description stimulates users to learn more about the residential compound’s advantages. The surrounding scene changes, depending on the time of the day on the timeline. The time slider can be stopped, moved backward or forward; and if your attention has been caught by any event mark information, you can go to the corresponding website section.

 
From Dusk till Dawn
1 shot every 2 minutes
19, 5 hours of filming daily
3,500 shots in 6 days
Total filming time is 117 hours
3 days in the Crimea just in 6 minutes on the website
  • Alexandria
  • Ai Petri
    mountains
  • Black Sea

The first visit to the website forms the required emotional perception of the product and should be associated with a full day spent in the Crimea.

To implement this idea, we’ve organized a 24-hour video filming of the building and its surroundings, from three different positions: the residential compound itself, and the views of the Black Sea and Ai Petri mountains.

As a result, we created three interactive videos for the website home page, so that each user could choose how to spend their day in the Crimea.

 
 
 
 

Besides the extensive static filming, we’ve also used the aerial photography of the building and its surroundings, which ensured the clear and detailed panoramic, planned and perspective images to illustrate the website sections.

The Dream is Closer than Ever

The concept of Alexandria is a turnkey space for the whole family life. Each page of the website doesn’t simply tell you about this residential compound, it’s a complete practice guide on time spending in this magic place on the seaside. The information, published on the website, helps users to get involved in what’s going on thousands of kilometers away, learn something new about what should become the part of their lives.



 

The general view of the residential compound shows the infrastructure facilities of Alexandria. From this page, you can go directly to the sections with detailed descriptions of these facilities, apartments and technical specification of your future apartment.

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The Website That Has
Built the House

A 3D plan demonstrates to the future proprietors the location and the space of the apartments on different floors of the building. If you consistently move from floor to floor, you’ll see the house erected before your eyes.

The layout planning album of the residential compound has been created on the basis of the detailed study of the building itself and its infrastructure, and is designed for presentations to potential customers.

Better to See Once

"The Tourist Map" contains a detailed overview of the Crimean sightseeing attractions, allowing you to take an airplane view of the scenery.

In "The Route" section, you’ll find the information on how to get to the residential compound, contact telephones and also the feedback form interface.

To fully immerse into the life of Alexandria and Crimean nature,
you’re welcome to visit the website’s photo gallery.

 
 
   
 
 
 



 

Price category:
from 850 000 rub.
See other projects for this client:
 
Project
participants:
Creative Director Yakushev Eugene

Art-Director Antuhov Taras
Designer Bykov Dmitry

Technical designers Kozlova Olga
Matiushyna Alina
Biktimirov Denis
Photographer Blohin Dmitry

Illustrator Maykov Andrey

Flash Engineer Mustafin Eldar
Copywriter Dementev Dmitriy

HTML-Coder Kolpakov Vladimir

Programming Avetisyan Hrachia