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ASKO UKREM Website13 december 2010 |
ASKO UKREM. For Professionals Only.
ASKO UKREM electric company is a Ukraine manufacturer of professional electrical equipment, light-emissive devices and ready-made solutions for building electrification.
The comprehensive marketing analysis of the Ukrainian electrical market we’ve made, has suggested the most actual and effective way of the company’s positioning — presenting it as an expert in the sphere of electrical equipment. Thus, ASKO UKREM website first and foremost appeals to the professionals of this field.
The global website objective is to create a long-term, unified and recognizable brand for professional target audience, presenting at the same time the full range of the company’s products in a user-friendly and easy-to-order way.
Professional segmentation is one of communication algorithms developed by our Studio for ASKO UKREM. Depending on the specific character of the market insiders’ business — whether it’s a trading company, design organization or manufacture, — the brand applies individual approach and offers optimal business conditions, specially elaborated for a certain company type.
The wide product range presents a basis upon which the brand positioning is built. ASKO UKREM website is a full-featured trading platform including all the necessary attributes: product catalogue with detailed descriptions and quality photos of each product, user-friendly space for ordering, and a feedback form.
Another factor that allows to underline the professional focus of the brand is developing a wide dealer network across Ukraine, which demonstrates the brand’s popularity and the company’s firm home market penetration.
The company’s expert position is also supported by the vast information content, dealing with the market trends and development at large. The website provides a large list of links to professional information sources, reference literature and affiliate websites. Thus, the company becomes an accumulator of the latest information in the field.
Price category: |
from 1 200 000 rub. |
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