ASKO UKREM Advertising Campaign Concept and Marketing Materials

Single Light for Ukraine

Modern energy-saving bulbs by ASKO UKREM are widely available on the territory of Ukraine. Visual communication concept of this product serves to unite millions of Ukrainian consumers and demonstrate the company’s global approach to its business.

At sales outlets, right when a customer is to make her buying decision, the concept appears with a rich slogan distinguishing it from the competition — «Nothing Else Is Obscure!» No other words are necessary.