Logo and corporate style for Human Capital Solutions company

Basis

The company’s profile is vividly revealed in its logo, reflecting the three concepts underlying its business: people, capital and solutions.

Human being
The main element in any company

The variety of corporate style color treatment accentuates the essence of Human Capital Solution business — constant changes in the life of people and companies

Mathematical Precision

The company’s logo is a mathematical representation of its business which can be easily integrated into real business processes.

Success Formula

The company’s corporate style design uses strict forms and regular geometric figures. It reflects the company’s success formula, based on the right proportion of people, capital and solutions.

Individuality

Any individual is unique. The bright color scheme of Human Capital Solution corporate style is designed to convey this truth, simultaneously representing a universal solution for staff personification.

Uniform Rules

The guideline contains all the rules and recommendations on the corporate style usage, maintenance and further development.

Everything Is Clear

With the help of the guideline we have created prototypes, which describe in details the layout rules for the company’s information materials.

Publication

Layouts for mass media publication communicate the company’s values to its target group and logically support the created corporate style, ensuring the company’s distinguishing from its competition.

Place

The company’s corporate style has also found its reflection in office interiors.

Support

The posters used for the office walls decoration present simple yet curious facts.

Value Communication

Each corporate gift communicates some concrete message to its owner, connected with its immediate usage.