Display booth for E-NEXT Ukraine, October 2005

E-NEXT Ukraine electrical company is the license-holder of the E.NEXT trademark and the largest distributor of electrical products and components in Ukraine. The company has a wide range of dealers in all regions of Ukraine. Nowadays the company stands for a leader on the market, which is proved by professional publications and a number of market analyses performed by different companies. Electrical products of new generation are produced under E-NEXT brand and continue the best traditions of European quality and reliability.

Festival of Light And Electrical products took place in the international exhibition center from 26th till 29th of October 2005. The theme of the forum: high and low voltage apparatus and fittings; measuring, adjustment and control equipment; semiconductors; electrical appliances; wires and cables; energy-saving technologies; electrical safety.

Upwards! Forward! — This is the motto of the managing team of E-NEXT Ukraine. The company has been off at the very first exhibition! And this beginning should have transferred into stable progress. Having researched the audience and analyzed the market situation, we emphasized on superiority of the company in the main criteria: quality, technological effectiveness, high reliability of the product, European origin and power of the distributor.

Development of the display booth design began with the visit to display area. Specialists have studied possible variants of booth location, location of technical area, expected walkways of the visitors. A special attention was paid to the construction of the exhibition complex shed.

The main task of any display booth is to attract attention of the maximum quantity of visitors. To attract visitor’s flow and raise the E.NEXT brand over others we used the only advantage of a successful location: at the place of dislocation the ceiling height reached its maximum 9 meters. A full-height advertisement banner was visible for every visitor of the exhibition from any point of the area. E.NEXT manifested itself as a flagship and the strongest participant of the forum. All passages pointed the nearest road to the display booth.

Within the bounds of this project CETIS experts developed the interior and exterior of the booth, matched the musical illustration, and shoot and cut video together with the Kiev operation center. The video describes the opportunities, technological advantages of the company and quality of the product.