Cyrillic Domain Zone (.РФ) Logo and Corporate Identity

Year Marked by .РФ

The introduction of Cyrillic domain zone (.РФ) and its rapid growth that followed is by all means one of the most important achievements Russian internet has made throughout its history. Russia has become the first country to have its ‘native-speaking’ web space.

The popularity of the national domain proves that people are willing to get back to traditions, even when it comes to such innovative and technological fields as internet and global communications.

The national domain’s logo is designed to be used by domain industry players, as well as all those who help to divulge and expand native-speaking web communication. The introduction of. РФ domain zone has reflected the self-identification process of Russian web segment, with its innate global values underlying the logo creation.

This logo can be used for any graphic products related to the national domain — official documents, press releases, presentations, websites, banners, print products and clothes. The mass usage of this logo in various communication environments will help to forge the domain’s social popularity.

Depending on certain tasks, the images integrated in the logo can serve to transmit various emotions, while its style can vary from severe and official to informal and spontaneous.

Russia is a country with unique traditions and culture, duly recognized and expected around the globe. Visual images of this logo appeal to original Russian arts — khokhloma, gzhel and traditional Russian embroidery. Recognizable, hallmark and reflecting Russian distinctive character, they continue to influence worldwide art and fashion trends.

The logo of .РФ domain is to be used only horizontally — yet it can be rotated by 90° or against the clock.

This logo together with a supplementary set of branded patterns can be used to accomplish a variety of tasks and easily adapted for any advertising media. The domain’s corporate gifts will always be bright, distinguished and eye-catching.