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International Tiger Forum Outdoor Advertising Concept

25 december 2010
 
The outdoor advertising concept of International Tiger Forum has been nominally divided into two parts: advertising in the places where the Forum was to take place and advertising in the city. In the first case the principal objective was to reflect the atmosphere and spirit of such a global event.

The atmosphere of the grand event was especially accentuated on the square in front of the National Congress Palace. Along the perimeter of the square one could see the flags of participating countries and branded flags of the Forum itself.

Park zone decor of the National Congress Palace in Saint Petersburg.

Tigers in the City

The outdoor advertising in the city was first and foremost designed to attract mass public attention to the event, as well as to perform informative and navigation functions.

 

Exhibition Zones

In the wildlife the tiger can be found in 13 countries. In Russia, its population is the largest in one range, while its number is stable with growth potential. To preserve the most beautiful predator in the world, we should coordinate our efforts and prevent its extinction.

Yuriy Trutnev
Minister of the Natural Resources and Ecology of the Russian Federation

The situation, in which tigers are now, is almost catastrophic. During the last century its population in the wildlife has decreased nearly 30 times. So Russia is ready to collaborate and cooperate with everyone who realizes their responsibility for nature protection.

Vladimir Putin
Prime Minister
of the Russian Federation

Tiger is the top element of the foodchain, its crown, the main predator. So all other species which stand lower on this social ladder are also under protection as the tiger is a sort of dominant of the wildlife sector that stands lower.

Leonardo DiCaprio
Actor

Constantine Palace

Our Studio has developed the decor
concept for the Constantine Palace

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Project participants:

CETIS

Evgeniy Yakushev
Evgeniy Sadovsky
Dmitry Dementyev
Dmitry Bykov
Ivan Sobolev
Alina Matyushina
Olga Kozlova
Denis Biktimirov
Ilya Trebushnoy
Taras Antyukhov

Inconnect

Tatyana Sadofieva
Elena Uspenskaya
Alexandra Ivanova
Anna Prokuronova
Ekaterina Avlasenko
Milena Lisyanskaya
Larisa Falina

PMTeam

Vadim Frolov
Vladimir Roshchin
Dmitry Kormilitsyn

SmartGroup

Yuriy Trikunas
Arthur Glushenkov
We’d like to express our enormous thanks to Yuriy Trutnev, Minister of Natural Resources and Ecology of the Russian Federation, Tatyana Sadofieva, INCONNECT CEO, and Timur Chernyshov, head of PR and mass media department of RF Ministry of Natural Resources, for comprehensive cooperation and help in organizing the International Forum on tiger conservation.