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Стоматология.рф Logo and Corporate Identity1 february 2012 |
Стоматология.рф is an online expert TV channel, providing the latest information on the state-of-the-art dentistry technologies. This is the first online project of such a scale, which is a space for sharing knowledge and experience between patients and professionals.
Education and Medication
The project’s logo was designed as an overlapping of two triangular segments to symbolize the two principal audience groups — experts and patients. The triangular harmony is complemented by a capital C in the centre.
The form of this logo was inspired by a tooth,
which is actually a starting point for the project’s communication system.
Colored Logos
designed for professional
communications
designed for general
communications
Monochrome Logo
used with limited print technology
or in small size
Patients
The online TV channel Стоматология.рф provides its audience with the latest information, which is logically organized in groups and topics and appeals to users of different interests and needs.
Experts
This project allows doctors, medical technicians and specialists always to keep abreast of the field-specific processes and share knowledge with each other. News, exhibitions, workshops, vacancies, training, legislation support.
Dentistry News
Each program design is also a part of the brand’s visual communication. Various combinations of text and graphics were developed for credits and captions. Background images were designed using the repeated text of the logo and gradient corporate color patterns.
The identity of Стоматология.рф was adjusted for being utilized in videos.
Minimal Art
The corporate identity is designed for in-house use
and presentations, as well as business attributes
of the TV channel and corporate gifts.
Price category: |
from 550 000 rub. |
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Project
participants: |
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