RU-Golos Logo and Corporate Identity

Russian Internet and Its Preferences

RU-Golos is a new online game launched this summer by REG.RU National domain registrar; it allows users to create RuNet site map adding links to their favorite websites.

The logo we developed for this game is designed to embrace the dynamic and diverse Russian internet audience. It can be presented almost in any color preserving nonetheless its original stylistics.

Basic Logo

Can be used in the majority
of advertising materials

Additional Logos

Designed for specific promo materials
and small-size advertising media

Continuous
Communication

For the main element of visual identification we have chosen a bubble as a recognizable symbol of communication that allows the game organizers to use it for any promo texts. The game’s concept presupposes diverse offline activities, with the brand stylistics also accentuated by the font.