 |
RENEWAL Brand Concept and Refreshed Logo4 july 2011 |
RENEWAL is a Russian pharmaceutical company specialized in producing various medicinal product forms. Using state-of-the-art technologies and introducing innovation into the manufacturing process, the company offers more effective, safe and easy-to-use products.
To tap into the pharmaceutical market on a higher level, RENEAL company needed to adjust its trademark positioning in the audience’s mind. The task was accomplished in our Studio: we’ve refreshed the Company’s logo and developed new corporate identity for them.
3D logo
Can be used for the majority of communication media
Black and white logo
Designed for specific communication media
Colored logo
Used to mark different product types on the package or advertising materials
All-Round Solution
The graphic part of RENEWAL logo is a complex structure designed as an ampoule in two colors. Making this logo three-dimensional has become a tool to express the trademark’s values: innovation, state-of-the-art technologies, research and development base, environmental friendliness, higher quality. This three-dimensional solution has ultimately influenced the whole process of visual brand identification.
In section, the new logo is a circumference. This geometric element was chosen to underlie the company’s corporate identity. The circle is one of the most recognizable and universal medical images that finds its reflection in a variety of professional attributes. Using this image in communications allows to rapidly establish firm and positive perception of the brand by the target audience.
Circles of All Kinds
The elements of RENEWAL corporate identity which previously had only one color and graphic solution, have now got the continuation and acquired dynamics necessary for the company’s new positioning.
Branding in Circles
The solution developed by our Studio allows to create effective branding for RENEWAL, while using images, familiar both for professionals and patients.
Turning Heads
Location, combination, size and color of the circumferences serve to address each specific communication task, arousing only necessary for a certain message associations. Forming a logical structure, these elements contain some kind of enigma, or secret code, which consumers will be able do decode on their own, add the missing elements and find the answer. This technology allows the company to involve their audience on a higher level.
Circles Everywhere
The company’s wide product range includes lots of pharmaceutical products, both generic and original. Using general approach, the concept allows to create a recognizable, standing out from the competition, branded package for each of them. The pilot models of the packages have been developed and offered to the client during the project.
Circle of Friends
This concept presupposes full integration into the brand’s advertising materials. Various combinations of graphic elements can be used in media models, PR articles, branded and promotional products, BTL actions and office space.
Price category: |
from 280 000 rub. |
|
Project
participants: |
|
|
