Federal Line
Federal Logistic Centre is one of the major public institutions in the area of federal property efficient use. The geographic reach of the Centre includes the whole territory of the Russian Federation, from Kamchatka to Kaliningrad.
The company’s logo and corporate style are to convey the broad scope of its tasks as well as the public policy firmness in creating common economic space for management and usage of public real estate.
Global Presence
This project is a perfect example of not just fragmentary presence, but complete penetration of the logo, as the dominant corporate style element, into all visual communication elements.
Stable System
The symmetrical arrangement of visual elements is to reflect the order reigning in the company, as well as stability of business processes and company’s relations with its customers and contractors. All FLC materials, both exterior and interior, are penetrated with a sense of fundamentality and reliability.
In due Form
The officer of the Centre, in charge of the greater part of Russian public real estate, presents a perfect example of inner calm and deliberateness of the decisions made. These necessary qualities are accentuated in all the elements, from cloth to accessories.
Entrance Point
For many customers, the first contact with the Centre coincides with the opening of their own business. Entering the FLC, they step into the space of stability and confidence.
Building Symbolism
The lines of FCL logo represent the real estate objects under the company’s supervision. The logo adorning the façade of the Centre’s building fits naturally into the metropolis landscape.
Geometry as a Solution
As part of this project, we’ve designed a great deal of gift prototypes. Regular geometry, proportion and symmetry underlie all the solutions created.
