Corporate identity for E-NEXT Ukraine22 february 2004 |

The owner of E.NEXT trademark, E-Next-Ukraine electrical company is one of the major electrical products distributors across Ukraine. The company cooperates with a broad dealer network in all Ukraine regions. Today, the company holds leading position in the market, which is proved by professional competence and multiple market researches conducted by different companies. Electrical products of the next generation produced under E.NEXT trademark, carry on the best traditions of European quality and reliability. Each step taken by the company follows the clear marketing strategy. The company"s concept, its philosophy, goals and success are established in its fundament, that is the trademark"s visual presentation.

– "E." – the first letter of the words "Electrical" and "European", symbolizes E.NEXT trademark's continuation of over 100 years-old best European electrical manufactures traditions.
– "N" – the first letter of the word "Newest", meaning everything brand-new in today"s electrical products.
– "EX" – the first letter of the words "Exclusive" and "Extended", underlying the uniqueness and technological extensiveness, realized in products targeting to all specialist categories.
– "T" – reflects the complex meaning of "Technologies" notion, presenting the extensive use of the state-of-the-art electrical production technologies.
The consecutive spelling of the above mentioned letter forms the basis of the trademark’s name — E.NEXT, symbolizing all product categories belonging to the next generation of quality electrical products.
The wavy line in the upper border of E.NEXT logo is a tear-off line imitation, symbolizing a new stage in high quality electrical production at reasonable price, a definite move to the next, more perfect level of manufacturing techniques, future orientation and underlying the optimistic mood of the trademark’s philosophy.
The thin solid line across the logo is a symbol of stability, development consistency and continuity.
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