EASTWARD Capital Logo and Corporate Identity

EASTWARD Capital investment and development group was founded in 2006 as a result of several major companies’ reorganization which had been operating in Russia since 1991. To tap into new market segments and to ensure efficient operating in the already acquired, the company required a completely new positioning approach. This task has been addressed in our Studio while working at the company’s rebranding.

like EASTWARD

The new logo is based on the stylistic representation of the first letter of the company’s name (E) and the letter, which the second part of the compound name begins with (W). This logo also has subconscious visual meaning implied: the majority of important problems are usually solved in negotiations with the company’s partners, while many of their participants often unconsciously lock their fingers. Psychologically, it points to their reserved nature, but when it comes to business, it’s a symbol of confidence, safety and absolute confidentiality.

Life After

The corporate identity elements were designed to accentuate the logo mark to the maximum and use it in as many spheres as possible. The company’s data is presented to its clients in a special box with corporate booklet inside. The original construction of this logo mark allows to use diverse visual and technological solutions for corporate design.