Corporate style for Avtozaim

Autozaim instead of Pawn Shop

Autozaim company offers loans using vehicles as collateral. Its core target audience consists of executive and business class cars owners. The business principles of the company are completely different from those of the majority auto pawn shops in Russia.

The brand concept we’ve developed establishes working standards for mortgage finance market participants and possesses a potential of forming the whole category of finance services under Autozaim brand.

Notable Class Difference

The company offers loans without any latent payments or undefined interest. There is no need of general authority or checking borrower’s credit history, while the company ensures high availability, rapid loans of considerable amounts thanks to its own developed car dealer chain and well-managed business processes.

Impeccable Reputation

One of the main positioning objectives is distinguishing a brand against competition, creating strong associations with solid and reliable finance firm with a corresponding level of service.

It is this objective that has to a large extent determined the logo’s graphics and mood, subconsciously perceived by the target audience as connected to one of the most reliable Russian banks. After several focus groups, the company’s administration has decided upon this visual brand representation as the most effective communication tool.

The basic style element of the logo is an arrow, symbolizing money movement. Depending on where consumers meet with the brand, it can be used in plenty of variations combined with other images.

Breathe Freely

When a person has to become a pedestrian, he/she feels certain stress. The brand concept we’ve developed, is aimed at leveling some negative emotions caused by the deal.

The brand offers its audience to look at the situation from all sides — at 360 angle to freely appreciate all the opportunities, opening as a result of solving real financial problems.

Welcome to the Bank!

Our studio has developed and offered decoration concept for Autozaim offices that presupposes a range of solutions assisting in achieving the global brand objective, that is, creating a new service category in the sphere of mortgage finance.

The office decoration where the cars are given in pledge is designed in a pointedly austere style, while the functional and visual space division forms separate executive and working zones — in a complete accordance with the business processes in the company, so that the brand perception is most close to the familiar for the audience standards of banking services.

Warm Reception

The company’s business cards and printing products are designed in bright colors, arousing positive emotions and offering a solution for financial problems a client faced.

Let’s Talk Business

The developed marketing strategy is implemented with the help of various advertising materials, including mass media models, outdoor advertising, city format advertising, as well as promo constructions specially designed to imitate road signs.

The marketing strategy establishes communication standards, enclosed in the corporate identity, which has as its basis a common and familiar for the audience communication model.

Financial Plan

Autozaim brand concept builds an effective business model, uncommon for Russian mortgage finance market. Its principles allow to create a new market niche — with universal service and communication standards, which allows to distinguish the brand against competition, ensuring branch growth and other business lines development of the company.