Alexandria Corporate Identity

Between Heaven and Water

Alexandria is a comfortable custom designed residential compound, situated in the Crimea, near Yalta, on the territory of the former Golitsyn estate.

The apartments offer magnificent view over the Black Sea, Ai Petri mountains and Old Yalta. The main objective attained by Alexandria’s logo is communication of the residential compound’s key emotional advantages — proximity to the seaside and King’s weather. The logo has a logic line division symbolizing the horizon line between the boundless blue sea and infinitely clear sky.

A Perfect Offer

The target audience of the residential compound are those who already have their house and would like to buy a second one at the seaside. In the phase of choosing and first negotiations, the corporate identity’s objective is to satisfy the expectations of a prospective buyer.

Choosing a place for an apartment is influenced by a great number of factors, including the correspondence of its status to that of the customer. The first contact with the offer provides maximum correlation with psychological perception of the target audience.

Rich Inner World

Alexandria has its own engineering and infrastructure facilities with plenty of places for recreation and entertainment. Its corporate identity supports the concept developed for this residential compound, that is a turnkey space for a family life.

Alexandria’s corporate identity is fully integrated into the inner life of the residential compound and its inhabitants. Our studio has developed a set of navigation and branded materials to accompany its residents in various household aspects.

Our Studio developed Alexandria’s media models

We’ve also created a corporate booklet for this residential compound

Our Studio has also developed Alexandria’s architectural album

To promote the residential compound, we’ve created its outdoor advertising