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Brand conception and corporate style for 11 Invest company7 april 2010 |
You’re just in time!
30 years is the age for changes and revision: we review our values, achievements, our own place and potential. Major companies are very similar to people in this way; they need changes even more as big business laws presuppose getting advantages inaccessible for the competition.
It is the eagerness to get this advantage that was crucial for our work with international investment fund 11Invest, that has just celebrated its 30th anniversary of working in Russia.
11
Time Zones
Power over time
The name 11Invest symbolizes the company’s work in 11 time zones. This name underlies the main idea of time control. Just imagine that you can stop time 11 times a day, and then you’ll realize the absolute power of this idea that gives the company and its clients the unique advantage of working in the present, past and future at the same time.
Declaring this advantage on the market, formed as a well-built concept of time control, has distinguished 11Invest company among competition and given a quality boost to the company’s offers. To speed or slow down the time, you don’t need to make a time travel to the day of tomorrow or yesterday, you’re already there, both in the past and future, while time serves all your purposes. No matter if you waiting the competition to act or anticipating them, you’ll always be one step ahead.
Time Machine
The idea of time travel has always occupied not only science fiction writers, but scientists as well. Einstein and later Gödel have been trying to solve this mystery. Later on, it was found out that Einstein’s general relativity theory allows the possibility of time travels.
The Exact Time
The logo for 11Invest company was designed according to the classic typography rules. Clear, precise forms against the chaotic time march show the fund working without any time constraint.
The Color of Time
What color is the time? Our subconsciousness has a power of adorning our days, weeks and months with various colors. When thinking on the image of time, we couldn’t see it just in one definite color. The natural dynamics of 11Invest corporate style reflects the uniqueness of the company’s simultaneous presence in the past, present and future.
Time in Detail
The traditional corporate style elements serve to fully integrate the idea of time control into the company’s life. Changing occasionally the visual image of time, the company can transmit the concept to the various attributes of the company’s and its client’s lives, businessmen for whom time comes first.
Master the Time
Time to Wait
The time spiral is ready to jerk up any moment, but now it seems to have frozen there on purpose, giving you the time to estimate all pros and cons and soberly measure the potential of the future investment project. The ability to stop the time can be as important as the power to accelerate it.
And Time to Act
And here it bursts in all its glory, sweeping like mad in the big city rash. Stock exchange bulletins, indexes, currency rates, stock quotes — everything is whirling in the impetuous time dance, and the one who has the handwheel and has got the full control over its movements, will always be ahead.
Sense of Time
Handgum is a great way of time filling. It has become a sort of concept talisman, representing the easiness of communicating the idea of time control to anyone who works with the fund.
All in Good Time
The concept of time control is universal; it finds and will certainly continue finding its reflection in any, even most unexpected things, let alone such personification of time as mechanical watch. We just couldn’t pass by.
Web site
The studio also created a lot of additional materials for all occasions of the company, including outdoor advertising.
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Price category: |
from 250 000 rub. |
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