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MEF Audit Advertising Campaign Concept7 november 2011 |
A New Point of View
This advertising campaign concept has its essence expressed in a simple and universally clear symbol — a point. Everything positive and crucial for any business is directed towards just one point. And this point is MEF Audit. The concept involves its audience in the process of brand promotion, thus making them co-participants of the events.
The Last Word
The concept visual solution is based on the unfinished sentences and phrases that are used in the elements of outdoor and print advertising, while the accent is always on the full point, which makes each sentence complete, meaningful and affirmative.
The technique of understatement arouses the audience’s interest allowing them to finish the statement adding various — yet invariably positive — meanings to it.
The Affirmatory Style
The huge point — the centre of this concept — can be found in all advertising media and combines perfectly with MEF Audit logo.
Development and Continuation
This concept creates a fixed association of the brand with the graphic image that is going to be integrated into the company’s corporate identity to become a recognizable element helping it to stand out from the competition.
The understatement effect serves to express the concept’s character, allowing to constantly create new solutions.
Price category: |
from 150 000 rub. |
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Branding, Logos, Corporate Styles
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