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Logis Estate Advertising Campaign Concept

11 april 2011

A Look into Cloudless Future

Logis company has been working in country estate business since 2004, offering ready for living cottages on the land plots they own near Moscow. All the company’s projects are distinguished by the following competitive advantages: location near water sources and forest, eco-friendly materials of the houses, wide opportunities for rest and entertainment.

The outdoor advertising concept is to transmit these advantages to the audience, transforming them into visually accentuated images relevant to the prospects and arranged into a series supported by simple, powerful slogans.

Guide to the Advantages

All visual elements of the campaign have their specified place according to the universal standards developed by our Studio. This allows us to address both marketing and manufacturing needs of the client: creating the impression of global market player presence for the audience, and saving much time in advertising materials production.

Logis Logo

Specified size and location

Outline

Specified size and location. Should not overlap other elements

Estate Logo

Specified size and location

Slogan

Length: 2 lines maximum
Size: 1100–1200 pt
Line spacing: 1000–1100 pt
Color: white

Telephone

Specified size and location

Location

Specified size and location

 

Edge distance — 4′ +

 
 
 
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As country estate market has a seasonal nature, our client can always influence the demand focusing on this or that advantage at a certain moment.

The campaign provides various advertising variants, including city formats, street banners, as well as media promotion.

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The visual images developed by our Studio can be naturally
integrated into any type of advertising medium.

 
 

Universal communication standards contribute to Logis brand development as a whole and help to present projects to their prospects in a most effective way.

Price category:
from 700 000 rub.
See other projects for this client:
 
Project
participants:
Creative Director Yakushev Eugene

Art-director Sadovsky Eugene
Project Architect Koposov Oleg

Technical Designer Matiushyna Alina
Copywriter Koposov Oleg

Illustrator Kozlova Olga