A set of actions aimed at evaluating the necessity of brand creation, determining its potential niche, physical characteristics of the product and target group, as well as positioning and choosing a strategy that will help it to become a leader. We also detect the obstacles interfering with the brand’s growth and find the ways of overcoming them.
Name development for a company/product. The right name should reflect both emotional and rational characteristics of the product. Naming presupposes using various technologies, from semantic and phonetic analysis with regard to the concrete languages to special word formation techniques, though, being a creative process, naming still has some irrational part in it.
Naming is a synthesis of calculation and inspiration. It goes without saying, that we provide our clients only with registrable names which is proved by Russian Agency for Patents and Trademarks and patent agencies of other countries if needed.
Any communication medium of the future brand, from its business card to the exhibition stand, should carry its philosophy. To realize this axiom we create a system of visual identification which is commonly called the corporate style. The crucial element of this system is logo, graphic perception of the trademark values. It’s on the basis of logo that all the other elements of the system are created.
Web site is now a natural part of any company, a place where the company can communicate with the maximum number of its customers worldwide. Our specialists’ task is to make this necessary business element evolve into a powerful and effective promotional tool. One can achieve that, only when combining functionality, website technology, design and brand philosophy.
The in-house production is a great way of saving customer’s time and money, that also allows to complete the full service range with quality control on each stage.
Creative concept is a backbone holding the communicative part of any advertisement, from the layout to multimedia presentations. Creative concept is mostly reflected in a slogan, brief and pithy motto of the company, together with a graphic image that is going to be the advertising product basis. Building creative concept has one yet crucial goal, that is to steer the creative energy in the right direction without making it expatiate to all the possible sides. The more unique and up-to-date the creative concept is, the higher are the chances of a future success.
BTL — below the line; this includes everything beyond direct, traditional advertising: flash mobs, promos, performances and various other techniques. BTL actions have one undeniable advantage over direct advertising — they’re considerably cheaper. When your advertising budget is limited, BTL is nearly the only real opportunity to achieve best results, its chief requirements being originality and improvisation.
