This year, on the 7th of July, a new project “Giving Smiles” was launched, with nothing similar not only in Russia, but across the world. The idea of this project is to give photos to dozens of thousands of Moscow citizens and guests of the Russian capital, capturing happy moments of their lives and made by professionals.

As a result, we’ve got a unique concept that has already united dozens of thousands of active participants and professionals to create an ideal space for brand promotion.

The developed concept has found its impeccable realization in the project’s visual image. Our Studio has developed a logo, communication system with the audience, print products and a website of the project.

“Giving Smiles” is undoubtedly an interesting and very emotional product. Just looking at its logo makes one’s heart feel happier – we’ve experienced it ourselves while working on it. The very idea of simply giving smiles to each other has been fascinating to us.

Eugene Sadovsky

Head of visual communication system development

It’s stimulating to see how many users have saved photos created with our editor. What’s also important is that we’ve accumulated a great deal of valuable experience, so today we have plenty of plans, ideas and suggestions to realize.

Nikolai Senchurin

Lead interactive developer

The logo for “Giving Smiles” has been developed by a collective mind of our Studio’s team. Everyone has contributed something individual to the process, working with shining eyes. I accumulated everything into one single image that is capable to change as the project evolves.

Olga Kozlova

Visual image architect